Facebook Pixel Event Tracking and the SSD Theme

Facebook Pixel Event Tracking and the SSD Theme


Tracking Sales (conversions) using the Facebook Pixel works in all versions of the SSD theme if you follow these steps from Shopify.

Compatibility Notes

  • In situations where your marketing strategy requires detailed page visit tracking we would encourage you to change your store to "Agile" mode under Sales Channels > Online Store > Themes > Customize (purple button) > Theme Settings > Performance. However, it is important to note that Facebook Pixel event tracking is notoriously difficult to troubleshoot and you may have issues in Agile mode as well.
  • The Pixel Helper provided by Facebook is a great tool to test your FB Pixel Integration. 
  • Facebook Pixel implementation and troubleshooting is supported directly by Shopify's Guru team but advanced setups can be worked on by our team of marketing Experts. 
  • Third party apps may add additional Facebook Pixels or make adjustments to the embedded Facebook Pixel. To resolve issues caused by this, you will need to contact the app developers. 

Tracking 'AddToCart' Events

The SSD Theme V1.5 and above provide basic support for "AddToCart" tracking for all cart options including the mini cart..

Tracking Cart Page Events

In situations where tracking when buyers add an item to your cart is not functioning with the mini cart, you may want to change to the "page" cart type or change your shop over to "Agile" mode.
  1. To set this option, go under Sales Channels > Online Store > Themes > Customize (purple button) > Theme Settings > Cart).
  2. In your Facebook account. create a custom audience using a URL pattern to place users who have visited URLs containing "cart" as the criteria. You can then use this audience to target your advertising.
  3. To avoid targeting buyers who added an item to the cart and completed the purchase, you can either exclude users with the "Purchase" event or create an additional custom audience containing the URL pattern "thank_you" (the Shopify order confirmation page). When building your ad, set the your targeting to "include" the the first audience while excluding the second.

Linking your product catalog

The Facebook Pixel Helper may in some cases display warnings about there not being a properly linked product catalog or that it is not configured. Facebook has a great guide on linking your product catalog.

    • Related Articles

    • Footer Guide eComm Performance Theme

      Supported Versions: The details shared in this article apply to the updated version of eComm Performance.  Using the Footer Section The eComm Performance theme has a customizable 'Footer' section that lets you add up to 5 vertical columns. You can ...
    • SSD V2.0 Predictive Search Functionality

      SSD V2.0 includes a Predictive Search function. This allows search inquires to auto-complete as a customer types them in a similar vein to Google Enabling Search on your Store There are two places that you can enable Predictive Search in your SSD ...
    • Add Shop Style Design to Your Facebook Business Manager

      If you don’t have a Facebook Business Manager account (or are not sure if you have one), visit https://business.facebook.com/ and click ‘Create Account’ and follow the prompts to establish a Facebook Business Account Make sure you have created an Ad ...
    • Using Custom CSS Within the Shopify Theme Editor

      Supported Versions: The details shared in this article apply to the updated version of eComm Performance. Using the Custom CSS Feature Within the Theme Editor (Customize), the eComm Performance theme allows you to add components and sections ...
    • Product Page Template in the eCommerce Performance Theme

      Supported Versions: The details shared in this article apply to the updated version of eComm Performance.  Product Page Template  The eComm Performance theme includes a default 'Product' template, which is assigned when you start adding products to ...